Build Your Capital Raising Playbook

Learn to raise capital from individuals, family offices and institutional investors in Thesis Driven’s case-based course for real estate sponsors

On November 12-13th, we’re hosting our last “Fundamentals of Capital Raising” course of 2024 at 3 WTC in NYC. 

It provides new and emerging real estate entrepreneurs with a playbook to raise capital from individuals, family offices and institutional investors—alongside a community of peers to network, collaborate and share wins along the way. More info here. 

The bootcamp takes a case-based learning approach around a capital raise for Washington Place, a fictional 20-unit multifamily project in an up-and-coming neighborhood in “Big Apple City”.

It is designed to help new & emerging real estate entrepreneurs quickly develop the diverse set of skills required to raise capital for real estate projects—along with learning how and where to find investors.

The bootcamp consists of six 1-hour lectures, plus Q&A sessions:

• Investor Types: Breaking down high-net-worth individuals (HNWIs), family offices and institutional investors and how they think about real estate investing

• Picking the Right Investment Vehicle: Designing the right fee structure and legal framework for different project types and investor targets

• Marketing Materials & Storytelling: Highlighting key financial metrics in your model and bringing them to life through marketing materials and pitches

• Sourcing Debt: Sourcing and pitching lenders, and using debt term sheets to validate your financial model for investors

• Investor Lists & Outreach: Customizing an investor list and outreach plan that best fit the project, and strategically phasing the process to maximize interest

• Closing the Deal: Negotiating and competing term sheets to get the best terms while planning for future capital raises

The first day will introduce students to different investor types, deal structures and the sponsor’s preparation of underwriting and marketing materials to go out to market for capital. 

The second day will walk students through the process of sourcing debt, running the outreach process to equity investors and negotiating a term sheet with an institutional investor. 

At the end, students will design and present their own capital raising campaign—and later be provided access to an ongoing online community for students to continue networking, exchanging notes and sharing wins. 

It will be held in-person in NYC at Industrious’s training center at 3 World Trade Center, and it will be personally taught by Thesis Driven’s Brad Hargreaves and Paul Stanton.

You can go here to sign up and learn more about the course. 

Why do this and who is it for?

Raising capital for real estate projects is intimidating. 

It requires a unique combination of sales, marketing, legal and general entrepreneurship skills, plus knowing how – and where – to access investors.  But unfortunately there is no guidebook to develop this skill set or navigate the capital raising process, leaving budding real estate entrepreneurs in the dark and on their own.  

We’ve personally been there and know the challenges!

So we created this course to help students raise capital with confidence, providing the fundamental skills and knowledge to run a well-planned fundraising process (whether it's for $50 thousand or $50 million) and avoid many potholes along the way. 

We expect this knowledge will be broadly applicable to anyone growing their career in real estate, but specifically to new & aspiring real estate entrepreneurs, as well as anyone looking to brush up on their approach to the real estate capital markets. 

Note that while there may be some transferrable lessons, this course is not intended for entrepreneurs looking to raise venture capital.

What does it cost?

The live bootcamp is $1,500 and limited to 25 students. 

Spots are mostly filled, but we’re still accepting applications. Sign up here.

—Paul Stanton and Brad Hargreaves