Buyer Beware: Why Sourcing Tech is an Opportunity for Multifamily

When rental housing companies research and buy tech, they lack information and processes that other industries take for granted. That represents a growing opportunity for owners, operators and provide

Jul 20, 2023

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Thesis Driven dives deep into emerging themes and real estate operating models. This week’s letter is a guest post by Dom Beveridge, principal at 20 for 20, a multifamily technology consultancy. It dives into the multifamily tech sector, the changing profile of multifamily buyers and the opportunities to improve how they research and purchase technology.

A couple of months ago, I participated in a panel at the Apartment Innovation and Marketing (AIM) Conference in Huntington Beach. The discussion—with two smaller multifamily owners—was about how multifamily companies purchase technology. It exposed some gaps in standard industry practices and the information available to individuals making technology decisions.

This is my first post on Thesis Driven. For those of you who don't know me, I am a multifamily industry consultant specializing in technology and operations. I work closely with technology firms and conduct research with owners and operators to understand how they approach technology. I publish the annual 20 for 20 White Paper, a study based on 20 interviews with senior multifamily technology and operations leaders.

This article brings together industry research findings to demonstrate how multifamily companies purchase technology today. It loosely follows the discussion on the AIM panel to identify some opportunities for operators to get better at sourcing technology and for vendors to refocus selling efforts.

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A guest post by

Dom Beveridge

Dom is a Principal with 20for20, a multifamily industry consultancy and publisher specializing in technology. 20for20's annual survey, now in its sixth edition, is the industry's leading executive survey of technology and operations.