Social clubs, membership models and third places as real estate. Thesis Driven tracks private and family clubs, alumni and affinity clubs, location-less club concepts operating inside hotels and restaurants, competitive socializing and play-based venues, country club conversions from obsolete buildings, club economics and dues against non-dues revenue, and how the model shapes the underlying real estate deal.
As more people seek out physical communities, a new generation of entrepreneurs is innovating on the members-only social club concept, creating new kinds of spaces and real estate models.
More than just storage businesses, some classic and exotic car garages have become social clubs and gathering places for a growing "gearhead" community... and a big real estate opportunity.
