Isaac French - Thesis Driven

Deep Dive: WithCoverage

Insurance costs are rising across real estate portfolios, and one company is building a new model to manage them

Brad Hargreaves May 28, 2026

New Workshop: Selling Into the Real Estate Industry

For seven years at Common, I sold real estate owners and developers on two things they had every reason to

Brad Hargreaves May 27, 2026

Macro

The Driverless Car Is Coming for the Strip Center

How autonomous vehicles will break the economics of convenience retail

George Banks May 26, 2026

Isaac French is the founder of Live Oak Lake and the Experiential Hospitality masterclass and community. He builds, writes, and teaches from his farm in Waco, Texas.

1 article

Real Estate Investment

The Micro-Resort Capital Gap

Small, founder-led experiential resorts are achieving high occupancy and premium pricing, but they don’t fit traditional capital models.

Isaac French May 12, 2026