Real estate is changing faster than the capital markets that fund it.
From micro-apartments and coliving to ADUs, live-work spaces, flex-term rentals, and innovative single-family models like sale-leasebacks and home equity investments, new housing structures and formats are emerging to meet shifting demographic, economic, and cultural realities.
But for developers and operators working in these emerging categories, raising capital can feel like swimming upstream. Institutional investors often view these asset types as too small, too new, or too operationally complex. The sponsors that succeed at fundraising are willing to go off the beaten path, raising from family offices and real estate private equity while embracing creative structures like JVs and platform partnerships.
This workshop is designed for sponsors, developers, and operators building and seeking to finance new, innovative housing models. Participants learn how to navigate the capital stack for these emerging typologies through detailed, actionable guidance:
Over the past decade he has co-founded General Assembly, a pioneer in education and career transformation specializing in today’s most on-demand skills, as well as Common, a multifamily operating company focused on innovative housing typologies like coliving.
Paul is also a partner at PTB, a real estate investment banking boutique, and focuses on the intersection of capital markets, media, and alternative real estate. He has funded over $1B of real estate projects and platforms, and acquired and asset-managed over 8 million square feet of office, industrial, and multifamily assets in the US.
What you'll learn
Identifying capital partners
Understanding and choosing the right investors for your model across family offices, real estate private equity, retail capital, and more.
Structuring deals for flexibility
Aligning incentives using OpCo/PropCo models, joint ventures, single-asset syndicates, fund structures, and more.
OpCo capitalization
Financing operating companies in a world where venture capital is increasingly off the table.
Addressing investor objections
Practical strategies for concerns unique to innovative housing models such as debt financeability, fallback (“Day Two”) scenarios, and exit/liquidity concerns.
Positioning niche housing for scale
How to communicate the thesis, market data, and risk profile to different investor audiences.
Creating your capital-raising playbook
Frameworks and templates for bringing unconventional housing concepts to market.
We'll also begin with an overview of different innovative models and their capitalization histories and track records, so the workshop is relevant even to operators merely curious about innovative models and their applicability.
Hear from our alumni
"Brad and Paul opened my eyes to how real estate deals get put together, where incentives lie, and how we might create business cases for proptech and climate tech. Great stuff!"
"A perfect introduction to the most important real estate concepts, distilled down in the perfect way to absorb and retain. Paul and Brad clearly thought a lot about how to actually educate, not just data-dump the group."
"Excellent course that guides you through a fictional case study with detailed explanation of every single step for all personas at every stage of a real estate deal. I highly recommend enrolling."
"Huge thank you for an amazing five weeks. The 'Selling into Real Estate Owners' course content is a goldmine for anyone building or selling in PropTech, and the weekly cohort discussions are a rare chance to learn directly from peers."
"A collection of engaging and collaborative sessions on how to launch and structure a venture into real estate. Paul and Brad put on a great class with an even better collection of participants."
As featured in
Capitalizing New Housing Products
Live on Tuesday, October 28, 12-1:30pm Eastern Time. $499.
Register for this workshopRecordings are sent to all registered attendees, whether or not you attend live.