A live, practical workshop for real estate GPs, operators, and fund managers who want to use LinkedIn intentionally—as a capital formation tool, not a vanity channel.
How real estate sponsors use LinkedIn to build credibility, attract capital, and stay top-of-mind with investors
The capital raising environment has changed.
Today, investors don’t just diligence your deals—they diligence you. Before replying to an email, taking a meeting, or committing capital, LPs increasingly look at a sponsor’s online presence to assess credibility, clarity, and consistency.
For many GPs, LinkedIn has quietly become the most important platform in that process.
This workshop breaks down how successful sponsors actually use LinkedIn to build trust over time, demonstrate judgment, and stay top-of-mind with investors—without posting constantly, oversharing, or turning their feed into marketing noise.
Rather than “growth hacks,” this session focuses on strategy: positioning, content frameworks, distribution, and systems that compound credibility and support long-term capital raising.
Paul is also a partner at PTB, a real estate investment banking boutique, and focuses on the intersection of capital markets, media, and alternative real estate. He has funded over $1B of real estate projects and platforms, and acquired and asset-managed over 8 million square feet of office, industrial, and multifamily assets in the US.
Contact the host →You’ll Learn How To
Understand LinkedIn’s role in modern capital raising
Learn why LinkedIn has become a key diligence and relationship channel for LPs, family offices, and strategic partners—and how it fits alongside email, events, and 1:1 outreach.
Position yourself as a credible GP
Clarify how to present your background, strategy, and thinking in a way that signals competence, focus, and alignment—without feeling promotional.
Create content that builds trust (not noise)
Understand what types of posts actually resonate with investors, how often to post, and how to share insights that demonstrate judgment and pattern recognition.
Use thought leadership intentionally
Learn how to translate your experience—deals, lessons, market observations—into content that reinforces your investment thesis and niche positioning.
Build a repeatable LinkedIn system
Move from ad hoc posting to a lightweight, repeatable workflow that supports fundraising, partnerships, and long-term brand equity.
The Workshop Will Cover
Why LinkedIn Matters for GPs
- How investor behavior and diligence have shifted
- Why visibility and consistency drive credibility
- LinkedIn vs. other channels (newsletters, podcasts, conferences)
Positioning & Profile Strategy
- How LPs read GP profiles
- What signals credibility vs. inexperience
- Positioning by niche, asset class, and strategy
Content Frameworks That Work
- What investors actually engage with
- Market insights vs. deal commentary vs. lessons learned
- Personal voice vs. institutional toneWhat not to post—and why
Case Studies in Brand-Led Capital Raising
- Real examples of sponsors using LinkedIn to:
- Build inbound investor interest
- Reinforce credibility between raises
- Support fund and deal launched
Systems & Infrastructure
- Posting cadence that compounds over time
- Content libraries and reuse
- Integrating LinkedIn into broader capital raising workflows
- Measuring success beyond likes and followers
Format & access
One live session
Held live on Zoom, with time for questions throughout.
Recorded for everyone
The full recording is sent to every registrant, whether or not you attend live.
Slides & materials
Participants receive the workshop slides, case studies, and implementation tools.
Private Circle community
Post-workshop access to Circle, with recordings, resources, and the Thesis Driven community.
Hear from our alumni
"Brad and Paul opened my eyes to how real estate deals get put together, where incentives lie, and how we might create business cases for proptech and climate tech. Great stuff!"
"A perfect introduction to the most important real estate concepts, distilled down in the perfect way to absorb and retain. Paul and Brad clearly thought a lot about how to actually educate, not just data-dump the group."
"Excellent course that guides you through a fictional case study with detailed explanation of every single step for all personas at every stage of a real estate deal. I highly recommend enrolling."
"Huge thank you for an amazing five weeks. The 'Selling into Real Estate Owners' course content is a goldmine for anyone building or selling in PropTech, and the weekly cohort discussions are a rare chance to learn directly from peers."
"A collection of engaging and collaborative sessions on how to launch and structure a venture into real estate. Paul and Brad put on a great class with an even better collection of participants."
Frequently Asked Questions
Is this about growing followers?
No. This workshop is about credibility, positioning, and trust—not vanity metrics.
Do I need to post every day to make this work?
No. We’ll cover realistic cadences that work for busy GPs.
Is this relevant if I’m raising institutional or family office capital?
Yes. LinkedIn increasingly plays a role across retail, family office, and institutional capital.
Will participants receive a copy of the materials?
Yes. All registered participants will receive an invitation to join our private Circle community. Recordings and slides will be uploaded within one week of the workshop ending.
I can’t make this time—will a recording be available?
Yes. All registered participants receive access to the recordings and materials via Circle, even if they cannot attend live.
As featured in
LinkedIn Strategy for GPs
Live on Wednesday, April 29, 12-2pm Eastern Time. $299.
Register for this workshopRecordings are sent to all registered attendees, whether or not you attend live.