A two-hour interactive workshop designed for real estate investors, developers, and hospitality entrepreneurs who want to understand—and build—the micro-resort asset class: purpose-built experiential lodging properties, typically 5–20 keys, founder-led, story-driven, and located within drive distance of a major metro.
In this workshop, Isaac French will walk through the exact framework he uses to help entrepreneurs go from idea to operating resort—from finding land and raising capital to design, branding, construction, marketing, and operations. This isn't a theoretical discussion about hospitality trends. It's a practical roadmap built from real projects, mistakes, and results.
Live Oak Lake—one of the most recognized micro-resorts in the country. At 24, Isaac bought five acres of raw Texas land and built a seven-cabin resort for $2.3M. A year later, he sold it for $7M ($1M per key), driven by an Instagram following he built from scratch to 150K, 80%+ direct booking rates, and 94% first-year occupancy. Isaac now teaches the Experiential Hospitality masterclass and advises operators building in the category he helped define.
Contact the host →You'll Learn How To
Part 1 — Vision & Foundation
How to find and evaluate a site, stack capital creatively (investor equity, SBA lending, and rewards-based crowdfunding), build a brand before you break ground, and document your journey in a way that attracts guests, investors, and press from day one.
Part 2 — Design & Build
How to let the land inform the design, build a design bible that guides every decision, hire and manage contractors without getting burned, value-engineer, and furnish and prepare a property that delivers on the promise of an exceptional experience.
Part 3 — Launch & Scale
How to generate social proof and press before opening, build a direct booking engine that makes you independent of OTAs, set up staff-light, experience-forward operations and automation without losing the human touch, and use guest feedback and content to compound growth over time.
Format & access
One live session
Held live on Zoom, with time for questions throughout.
Recorded for everyone
The full recording is sent to every registrant, whether or not you attend live.
Slides & materials
Participants receive the workshop slides, case studies, and implementation tools.
Private Circle community
Post-workshop access to Circle, with recordings, resources, and the Thesis Driven community.
Hear from our alumni
"Brad and Paul opened my eyes to how real estate deals get put together, where incentives lie, and how we might create business cases for proptech and climate tech. Great stuff!"
"A perfect introduction to the most important real estate concepts, distilled down in the perfect way to absorb and retain. Paul and Brad clearly thought a lot about how to actually educate, not just data-dump the group."
"Excellent course that guides you through a fictional case study with detailed explanation of every single step for all personas at every stage of a real estate deal. I highly recommend enrolling."
"Huge thank you for an amazing five weeks. The 'Selling into Real Estate Owners' course content is a goldmine for anyone building or selling in PropTech, and the weekly cohort discussions are a rare chance to learn directly from peers."
"A collection of engaging and collaborative sessions on how to launch and structure a venture into real estate. Paul and Brad put on a great class with an even better collection of participants."
As featured in
Building & Funding Micro-Resorts
Live on Tuesday, June 9, 12-2pm Eastern Time. $299.
Register for this workshopRecordings are sent to all registered attendees, whether or not you attend live.