An interactive workshop for ground-up developers who want to find better sites, faster, using modern software and AI tools.
Finding land for ground-up development still relies heavily on word of mouth, driving sites, and navigating dozens of different data sources. That's not going away, but a new generation of software tools is making it possible to source, screen, and pursue sites at a scale and speed that wasn't realistic even two years ago.
This workshop is a practical, two-hour walkthrough of how developers are using AI and SaaS platforms to find land across multifamily, single-family, retail, industrial, and data center projects.
We'll cover how to run bulk parcel searches tailored to your asset class and target market, how to evaluate a site digitally before ever getting in the car, how to find and reach property owners, and how to build site reports using demographic and market data. Along the way, we'll demo real tools, including Pillar, LandPortal, and Land iD, so you can see what's actually out there and how it works.
You'll leave with a clear understanding of what tools exist, how to use them, and an exhaustive resource guide with vendor recommendations you can act on immediately.
At Pillar, Dylan is building software for land acquisition teams. The platform helps developers and investors find off-market land faster, searching across more than 160 million parcels to contact owners, analyze zoning, and manage deals in one place.
Contact the host →You’ll learn how to
Run bulk parcel searches by asset class and market
Not all land searches are the same. A multifamily developer filtering by zoning and rents needs a different approach than a homebuilder looking for raw acreage in a growth corridor. We'll walk through how to set up targeted searches for each development type from residential to retail and industrial.
Evaluate a site without leaving your desk
Zoning, lot dimensions, flood zones, utilities, comps, surrounding uses, there's a lot you can learn about a parcel before you ever visit it. We'll show you how to digitally screen sites and quickly separate the real opportunities from the noise.
Find and contact property owners
Once you've identified a strong parcel, you need to get in front of the owner. We'll cover the tools and techniques developers are using to identify ownership, find contact information, and make that first outreach, whether it's a single owner-operator or an entity buried in LLC filings.
Build site reports with demographic and market data
Whether it's for an internal investment memo or a capital partner, we'll walk through how to pull together demographic profiles, traffic counts, market trends, and competitive supply data into a clean site report, using tools that do the heavy lifting for you.
Evaluate and choose the right tools for your shop
We'll break down the current landscape of land-finding and site selection software, what each tool does well, where they overlap, and how to decide what's worth paying for based on your deal flow and asset type.
Tools we’ll demo
Throughout the workshop, we'll show real workflows inside:
Who this is for
This workshop is built for anyone involved in sourcing land for ground-up development, whether you're finding sites, underwriting them, or closing on them.
No technical background required. If you know how to evaluate a ground-up deal, you'll get value from this workshop.
Hear from our alumni
"Brad and Paul opened my eyes to how real estate deals get put together, where incentives lie, and how we might create business cases for proptech and climate tech. Great stuff!"
"A perfect introduction to the most important real estate concepts, distilled down in the perfect way to absorb and retain. Paul and Brad clearly thought a lot about how to actually educate, not just data-dump the group."
"Excellent course that guides you through a fictional case study with detailed explanation of every single step for all personas at every stage of a real estate deal. I highly recommend enrolling."
"Huge thank you for an amazing five weeks. The 'Selling into Real Estate Owners' course content is a goldmine for anyone building or selling in PropTech, and the weekly cohort discussions are a rare chance to learn directly from peers."
"A collection of engaging and collaborative sessions on how to launch and structure a venture into real estate. Paul and Brad put on a great class with an even better collection of participants."
Format & access
One live session
Two hours in one day
Post-workshop access via Circle
All participants will receive an invitation to join our private Circle community after the workshop concludes.
A recording for everyone
Recordings are sent to all registered attendees, whether or not you attend live.
Slides & materials
Participants receive the workshop slides, case studies, and implementation tools.
Frequently asked questions
Will participants receive a copy of the materials?
Yes. All registered participants will receive an invitation to join our private Circle community. Recordings and slides will be uploaded within one week of the workshop ending.
I can’t make this time, will a recording be available?
Yes. All registered participants receive access to the recordings and materials via Circle, even if they cannot attend live.
Do I need a technical or design background?
No. This workshop is designed to be accessible to a variety of real estate professionals.
As featured in
Using AI to Find Land
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