Most development firms are still running on a website built in 2019, or worse, no website at all. Meanwhile the investors, brokers, and municipalities you need to impress are checking your online presence before they ever return your call.
This session is led by Daniel Kronovet, Thesis Driven's CTO, who builds the tools and systems the company runs on. He's going to show you exactly how AI plans, writes, and builds a real website, then hand you the keys so you can do it yourself, live, for your own firm.
Thesis Driven's own website uses the same approach: our team updates it themselves, with no technical background, because AI has made it simple enough to just do. Daniel will demystify the tools and cut through the jargon, so what sounds like a developer's job turns out to be something you can handle yourself in an afternoon.
By the end of the workshop, you'll have built and published a real website, on your own domain, with your own hands. You'll walk away knowing exactly how to keep it running: new copy, new project pages, new updates, all yours to make whenever you want.
What you'll build
- A live, working website on your own domain, built during the session
- AI-generated copy for your homepage, about page, and project or portfolio pages
- A site structure and layout suited to a development firm's needs
- A simple, repeatable way to update pages, add projects, and edit copy yourself, no technical background required
Daniel Kronovet is a senior software engineer with ten years of industry experience. He specializes in machine learning and systems for organizational intelligence, with past work resulting in a patent and several academic papers. He is also a third-generation real estate operator who has sponsored, developed, and managed his own coliving project.
Contact the host →You'll learn how to
- Build and publish a real website live during the session, using real developer tools
- Use AI to write homepage, about, and project page copy that sounds like your firm, not a template
- Choose a site structure that fits a development firm's audience: investors, brokers, municipalities, and prospective partners
- Set up a domain and get your site live on the web
- Make ongoing updates yourself: new copy, new pages, new projects
- Avoid the common mistakes that make a self-built site look unfinished
- Prompt and edit AI output so it reads sharp and specific, not like generic AI copy
What the workshop covers
Planning Your Site
Before you build anything, you need a clear picture of who the site is for and what it needs to do.
- Defining your audience and their first questions about your firm
- Mapping the pages a development firm actually needs
- Setting a tone and positioning that matches how you want to be perceived
Live Build: Writing Your Copy with AI
You'll draft real copy for your site using AI, live, during the workshop.
- Prompting AI for homepage and about page copy that's specific, not generic
- Writing project and portfolio pages that showcase your track record
- Editing AI output so it reads sharp and specific, not like generic AI copy
Live Build: Building and Publishing the Site
You'll take your copy and turn it into a live, working website.
- Choosing a layout and structure for your pages
- Assembling the site using AI-assisted tools
- Connecting a domain and publishing the site live
Maintaining It Yourself
A website only stays useful if you can keep it current, and now you can.
- Updating copy and adding new project pages after the workshop
- Setting up a simple workflow so updates take minutes, not weeks
- Handling everything yourself, from small copy tweaks to new pages
Format & access
Live session
Three hours via Zoom, fully hands-on. Bring your firm's basic information (logo, past projects, any existing copy) to work with during the build.
Recording & materials
All registered participants receive the session recording and templates after the workshop.
Frequently asked questions
Do I need any technical or coding background?
No, although we will be teaching you some of the tools used by professional developers. AI will do most of the driving, so as long as you can use a web browser you'll be ok.
Will I really have a live website by the end of the session?
Yes. You'll leave with a real site published on your own domain, not a mockup or a plan to build one later.
What if my firm already has a website?
This works either way. You can rebuild your existing site with a stronger structure and AI-written copy, or use the session to finally launch a first site.
Do I need to buy a domain before the workshop?
No, but it helps. We'll cover how to connect a domain during the session, whether you already own one or need to register one.
Can I still update the site myself after the workshop?
Yes, that's the whole idea. You'll leave knowing exactly how to make updates yourself, the same way Thesis Driven's own non-technical team runs our site.
Hear from our alumni
"Brad and Paul opened my eyes to how real estate deals get put together, where incentives lie, and how we might create business cases for proptech and climate tech. Great stuff!"
"A perfect introduction to the most important real estate concepts, distilled down in the perfect way to absorb and retain. Paul and Brad clearly thought a lot about how to actually educate, not just data-dump the group."
"Excellent course that guides you through a fictional case study with detailed explanation of every single step for all personas at every stage of a real estate deal. I highly recommend enrolling."
"Huge thank you for an amazing five weeks. The 'Selling into Real Estate Owners' course content is a goldmine for anyone building or selling in PropTech, and the weekly cohort discussions are a rare chance to learn directly from peers."
"A collection of engaging and collaborative sessions on how to launch and structure a venture into real estate. Paul and Brad put on a great class with an even better collection of participants."
As featured in
Building Your Development Firm's Website with AI
Live on Thursday, November 5, 12-3pm Eastern Time. $499.
Register for this workshopRecordings are sent to all registered attendees, whether or not you attend live.